|
|
|
|
| Home » Best Business Companies of the World » Adidas-Salomon, Germany |
|
Adidas-Salomon, Germany |
|
|
Adidas-Salomon, Germany is the leading name in the world of sports apparels. The company is a leading manufacturer of sportswear and other products related to sports. The group was formed in the year 1997 when Salomon group, a French Sportswear manufacturing company was acquired by the Adidas Group, the leading name in sports apparel business. The merging took the Adidas-Salomon, Germany to new heights of success and the Adidas group after being out marketed by Reebok and Nike in the 1990s came back as a mighty force in the sports apparel business and has retained its position ever since.
|
Established in the year 1949 by a German shoemaker named Adolf Dassler the name Adidas is derived by combining the first and the last name its creator. For the first few decades the company went on producing quality footwear for the soccer players. Adidas-Salomon in Germany also made boots and sports equipments for other sports like high jumping.
Wearing the boots by Adidas-Salomon, Germany the German team won th world cup in the year 1974. the company became public in the year 1995 on the Frankfurt and Paris Stock exchange. In the very next year the company equipped as many as 6000 Olympic athletes who won 220 medals among which 70 were gold medals.
In the year 1997 Adidas acquired the French sports apparel manufacturer company Salomon Groups which had different brands like Salomon, Taylor Made, Mavic and Bonfire. Aftedre the acquisition the name of the company became Adidas-Salomon, Germany. This helped Adidas to prosper in its business. The Fire Sole clubs from Taylor made gained popularity as well as the in line skates from Salomon. The boost in sales figure took the Adidas-Salomon, Germany to new heights.
Adidas-Salomon, Germany experienced a huge success in the sportswear market and helped Adidas to regain its top position in the market. Later in the year 2005 Adidas-Salomon, Germany decidedd to sell th Salomon Group including brands like Salomon, Mavik, Bonfire, cliché and Arc'Teryx to Armer Sports. Adidas-Salomon, Germany acquired Reebok in the month of January in th year 2006. Later the name of Adidas-Salomon, Germany was changed to the Adidas Group again.
To know more about Best Business Companies of the World keep reading Businessplanningxl.
|
|
|
| |
|
|
|
|
|
